Big Green Purse: Shopping for the World You Want

While I am almost daily confronted with the fact that I am crossing the ill defined line from interest into obsession when it comes to Green Issues which among other things is making me a difficult conversationalist (I do not advise bringing up supposedly poor mileage of the Prius or try to lame CFL’s due to their Mercury content… it gets ugly.) Admitting you have a problem is the first step right?

Anyway. Taking my daily spin around the Environmental News Network this morning (remember the obsession thing) I stumbled upon Big Green Purse.  BGP is focused on helping women make more sustainable purchases.  Why the female focus? Because women spend 85% of the money in the marketplace.  Given the serious amounts of money spent in the consumer economy, educating that percentage can literally change the world we live in.

Still exploring it, but it looks fabulous!

-Rob

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